Digital marketing is a term that has become more and more popular with businesses looking to increase their sales and customer base. However, what does it actually mean? Digital marketing is simply the process of leveraging electronic and online resources to drive traffic to your website and physical place of business. There are many ways that marketers can accomplish this, though. Here are just a few strategies that digital marketing often involves.
Search Engine Optimization (SEO)
One of the most common ways that marketers use at the core of their digital marketing strategies is search engine optimization. This process includes changing a website’s keywords and architecture. Search engine optimization also includes increasing the number of links to your website and changing your on-page copy to make it more appealing to search engines in addition to users.
Paid Search Results
One of the quickest ways of increasing traffic to your website is through paid search methods. There are two ways of increasing traffic to your site: organically and through paid search. While organic traffic arrives as you optimize your website and advertising, paid search asks you to pay to have your website displayed more prominently in search results. This method of digital advertising often involves pay-per-click advertising, in which you pay every time someone clicks on your ad.
Social Media Marketing
Effective digital marketing involves leveraging various social media platforms to drive traffic to your site. Facebook, for instance, is a platform where your marketing can be easily amplified as people share and like your posts. Instagram is a great way of appealing to a more visually oriented audience. Twitter can be used to keep your communications open with your users. These are only three examples of how social media marketing can be used to broadcast your message.
Email marketing is an evolution of the old method of direct mail marketing to potential customers. Email marketing is among the oldest forms of digital marketing and still plays a very important role in driving traffic. Your email lists can be generated from people who visit your website, making it easier to directly reach them with new advertisements and promotions. Because email marketing is more likely to generate returns than many other forms of marketing, developing an email marketing list of interested customers is often a priority for many businesses.
Content marketing is at the heart of many marketing efforts. Users are looking for content that matches their interests. If you provide the right content, you’ll attract users and potentially convert them to buyers. Content generated for your website can take different forms, such as blog posts or even visual content, such as visual productions.
By putting together a strong digital marketing strategy, you can combine multiple approaches to drive traffic to your business and help to increase sales and broaden your customer base. A marketing firm like Venture and Grow can help you identify the best approaches to increase your traffic and potentially help you increase your revenues and business growth.