A large number of consumers devote their time to holding a mobile device and browsing the web, along with the million different companies competing for their attention. If your company is one of these – struggling to get attention from the consumers, you’ll break through the noise by implementing video marketing and grab all of those users’ attention.
Video marketing is among the fastest growing and most effective techniques in the marketing industry. It is a continuously developing trend and is comprehensively the up and coming, crucial form of marketing on the internet.
Video is probably the most pleasing and addicting form of content online. But video trends are always changing. What is favored this time might not be desired the next. So, think about the methods on how your business can use video marketing to grow your brand and keep up with consumers. Think about what marketing trends you are going to follow and execute. Here are some video marketing trends to consider this year and beyond.
A vlog or video blog is a blog that contains video content, while blogosphere is made up of all the blogs and their connections. The small, but growing portion of the blogosphere devoted to vlogs is sometimes referred to as the vlogosphere.
Meanwhile, Vlogging has become enormous on YouTube. Vloggers usually film multiple aspects of their daily lives and doings; both boring and the exciting ones. Businessmen and entrepreneurs have slowly been invading the vlogging world lately; and in this year 2019, as expected, this practice has become even more popular. Reason? Vlogging gives your viewers a peek into your life and can help you form a better connection with your audience.
Vlogging is an exceptional lead to build and grow your audience and business especially because of its affordability. Technically, all you need is your smartphone, editing software and a YouTube channel.
Because of Instagram Live, Facebook Live, live streaming on YouTube, Twitch and other platforms, live video for business became big this year and is expected to become even bigger in 2020. In fact, according to the first quarter report of 2019 for live streaming statistics, 63% of people aged 18-34 watch live streaming content regularly and 87% of businesses now use video as a marketing tool (an increase from 63% in 2017 and 81% in 2018). Mark Zuckerberg, Facebook founder, and CEO even said, “We had a good quarter and our business and community continue to grow. We are focused on building out our privacy-focused vision for the future of social networking and working collaboratively to address important issues around the internet.
Moreover, companies can use live video to show off new products and offer tutorials and demonstrations, webinars, question and answer sessions, interviews, live tours and more. This simple and free way to boost brand awareness is one that more businesses will start taking advantage of.
Virtual reality is still an emerging trend for many companies. It is a computer-generated simulation of a three-dimensional image or environment. Interactions start within a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors. This year, it is expected that 14 million AR and VR devices will be sold and the global AR and VR market is expected to grow to $209.2 billion by 2022.
A lot of companies are raising new products throughout virtual reality. Because of this, popularity has expanded and is predicted to be on fire this year onwards. VR carries immersion that allows an emotional intensity far greater than traditional media. Computer emulated reality experience is closely related to the idea of telepresence. This makes people feel as if they are actually present in a separate place or time. Virtual reality can be a medium for engaging storytelling. So, nonetheless, this year augmented and virtual reality are overall anticipated to become even more mainstream, as well as more accessible for many businesses and one of the trends a businessman should consider.
YouTube Ads Over TV Ads
Choosing between where to put one’s marketing finances is a difficulty many business owners are experiencing, particularly in this multiple-device era. Think about the situation you are watching television and then having another screen in front of you. Where do you pay much attention? Do you pay attention to your ads or use the commercial breaks to go stand and get something or check messages? If you’re like a big percent of consumers, you use more than one device at one time.
TV once became the best choice of business owners to display their ads with. They could reach thousands upon thousands of people right in their own living rooms. But going into this year, a smaller number of companies is putting their money into TV ads and instead of turning to YouTube ads. Not only are YouTube ads less expensive than prime time TV ads, but they reach more people.
If you want to track your results, target the right audience, and have actionable takeaways after each campaign, your best bet is YouTube Ads. YouTube ads are more targeted and have better reporting and tracking than TV ads.
Considering that 360-degree videos were just launched to the market, it has already shown to be a truly unique interaction and experience using it; and their use in marketing will continue to grow next year. These videos are an amazing way to make your audience feel that you are trying to convey and give them a taste of a particular experience.
Three-hundred-sixty-degree videos are evidently great for travel-centric companies. But, they can also be utilized by a number of other industry segments. This includes real estate, retail, events and promotions, museums and galleries, car dealerships and more.
360-degree videos (VR) are on the fringe of mainstream consumer awareness. Entering a market early can ensure your success as an authority in the industry.
Video Marketing is bathing in the attention of the public. It continues to enjoy impressive growth, regular innovations and improved its quality. The streaming platform enables countless possibilities for both users and marketers. Be it for entertainment or business, live videos are the new king of engagement. So, better study what trends will you going to follow, adopt and exercise.
For fun, for profit, or for social influence — this feature carries immense potential. Well, I hope you find this list of video marketing trends for you to follow and enhance your online presence. Contact us for more Digital and Video Marketing services we can share and offer you.