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Traditional Marketing with a Digital Twist

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In the case, you are thinking traditional marketing is dying, ponder that thought. Telemarketing remains popular as the preferred first method of contact; only second to email with 78% of the vote. Yes, the digital revolution continues to boom, but traditional marketing has hardly gone bust. Hi-Tech marketers recognize how traditional marketing techniques hold value and relevance, especially when combined with online strategies.

Some traditional marketing methods are in decline, yet others are holding strong and some rule the marketing world. Small business owners using TV and radio marketing are costly propositions. However, in contrast, signage, billboards, and flyers are not just budget-friendly but also effective. Design aid tools have, of course, made sure that print media is not a primitive paper and ink affair any longer.

Signage

In the beginning road signs were comprised of boring walls texts or freeway billboards that were hard to read. Since then signage materials comprise digital photos framed and lighted in the dark. This can be seen on taxis, buses, adorning buildings, shop-fronts, and malls, signage is turning out to be more than anyone could imagine.

Billboards

Billboards using printed or hand-painted images on canvas are and still very common. They went from highways to hallways, and come a long way in recent years. If your business is based more on imagery then text it is a great option. A picture is worth a thousand words and compelling images are great for raising brand awareness. It is one of the most familiar traditional marketing methods. Larger signs will not go obsolete, given their wide reach cross social classes and geographical boundaries.

Direct Mail

We all get the insidious amount of junk mail, but it is one area of marketing that works, or businesses would not take advantage of the ROI. Once upon a time, people would tag it as snail mail and shrink away. But now, direct mail scores on creativity, personalizing and targeting a particular audience. Direct mail is not just easier to understand, it also has a greater power to influence readers. Brand recall with direct mail in research studies has a high statistic of recognition. If you want faster response rates, more purchases and greater ease of retrieval make good old-fashioned direct mail the real deal in new age marketing.

The pen might be mightier than the sword when it comes to traditional marketing. Direct mail in certain industries evoked a higher response rate. As an example, yellow letters work better than bond paper-based typewritten letters in the real estate industry. By using hand composed yellow legal pad paper, are more individualized and personal. The content is incisive, including essential sender information

Flyers and Brochures

In a brick and mortar establishment, streets, or malls are some of the places that flyers and brochures work effectively. They are the most preferred methods for special discounts and offers. Plus, investing in printed business cards can introduce a client to the business immediately. It is traditional marketing in a face to face connection.

The power of hand-outs can bring new growth opportunities. Thereby, using business cards, brochures, and flyers can elicit emotional reactions that are more easily absorbed than words on a screen. But, the messages must be short and powerful. Be aware of attention spans.

Face to Face Interaction

One factor that remains consistent is traditional marketing has been around for ages. People are used to it. The signage, networking at events, cold calls and referrals harness the power of human interaction. It works to close sales. A tangible, physical canvas, paper, and traditional marketing mediums evoke a sensation and a lasting memory. The material can also be accessed later much easier than logging in online.

Print Ads

Do not think Print products are fading; it is merely evolving. Mobile penetration has only made print media more distinctive. Newspapers and magazines are visible on digital mediums and the smartphone could well be a bonus for print ads.

Telemarketing

As far as marketing goes; outbound and inbound telemarketing still rule the marketing industry.  Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or web conferencing appointment scheduled during the call.

We are all familiar with this form of marketing, but if done correctly the advantages can be highly beneficial. As the digital world has evolved most every aspect of business it has also improved, telemarketing. Calls can also include recorded sales pitches programmed to be played over the phone via automatic dialing.

Most people mistakenly believe that using telemarketers is limited to cold calling sales activities. But actually, telemarketing can be used to turn many opportunities into new clients, there are literally hundreds of options.

Event Marketing

In the past, traditional copyright marketing ruled the roost; nowadays, the game is all about generating a buzz. As the power of a persuasive copy should not be ignored, traditional marketing now incorporates event marketing with a new age twist. If your business deals with locating or hiring talented individuals event marketing will play a crucial role in your success. Not, only can it employ new faces, but it can expand your local branding options.

Salespeople

The digital world has taken sales positions by storm; 70 percent of the buyer’s journey is complete before a salesperson interacts with the customer. However, do not rule out the need for training in sales; top institutions are needed to hone skills. Customer care can also play a vital role in converting prospects to solid customers or even help in client retention, courtesy cancellation teams that persuade you to stay with the brand.

As you progress down the road of choosing a marketing strategy there are points that must be considered before any brand has a chance of success. A strong, cohesive brand has always been important to businesses. Since customers are interacting with businesses on multiple channels, including websites, social networks, and more, your brand is even more important. It keeps customers’ experiences with your business consistent across channels and touchpoints. It works to provide a positive customer experience while also increasing brand awareness.

Storytelling is not just left to authors. It is an integral part of any campaign. The ad content helps readers connect on a personal level, plus sets the business apart from the endless sea of content on the web. It provides a human element to words on a page or on a screen, elicits emotion, and can impact an actionable response.

The use of press releases was reserved for when a business did something truly newsworthy – something the masses would care about. However, with some creative initiative, you can establish an expanded reach across the web. But use them wisely, they became a popular tactic for SEO, there were a lot of shady people spamming the system. So, if you are going to use a press release, it needs to be about something worth mentioning. There are some press release websites to use for noteworthy actionable results. Building relationships with reporters and publications in your industry who are willing to do the releases is a much safer bet with better results. But, also, blogging and social media can be just as effective. You still get to share the news, just not in a way that annoys valuable influencers or could potentially damage your SEO.

In conclusion, the core value a sale generates comes from superlative products or service. Marketing is an art that derives its value from traditional techniques, just as no amount of good marketing can sell a bad product, the reverse also holds true.

Traditional marketing covers all genres of people from baby boomers to Gen-X, and Gen-Y, Millennial to Swinging Sixties. Yes, digital marketing continues to expound, traditional marketing techniques remain an important secret weapon for interactive, face to face and skilled marketing strategies.

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