Email marketing is the targeting of potential consumers by sending them the promotion of products or services via electronic mail (email). It’s the strategy of using electronic messages to promote products, educate customers and encourage sales. This is an effective way of building brand awareness and customer loyalty. Email marketing builds good relationships, by communicating regularly with your customers, you encourage repeat business and a stronger connection to your business.
Importance of Email Marketing
You can be highly competitive in business by creating a strong email marketing strategy, this helps you reach and connect with your target audience in a personalized way and increases sales at an affordable cost. Email marketing is important because it is very adaptable. You can send them emails to promote your business that might also showcase their needs. Try to target many different social groups and adapt the content accordingly. Always ensure that your business can respond quickly to the rapid changes in the business world. Just like other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.
Another reason why this kind of marketing is important for any business and should not be ignored is that it doesn’t require a lot of money, yes! it is the most cost-effective. You may also incorporate it into any kind of marketing plan that your business might have, without having any additional costs. You can create a profit, without spending any money, which is something that every serious business will take into consideration.
Here are the top reasons for the importance of email marketing and how they can help your business:
Email Marketing Is Cost-Effective
I have already mentioned this one in the previous paragraph, but it has to be stressed more. Email promotion is the cheapest way to promote your business compared to online promotion and marketing. If you don’t have enough time to manage your email marketing all you need to do is hire someone to operate your mailing lists and you will have a full marketing campaign at your disposal. Just make sure that you hire an expert in this field.
Based on Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI. This statistic shows just how cost-effective email marketing can be for businesses, especially smaller businesses that are working with smaller budgets. Furthermore, to its relatively low cost, email marketing also provides a high return on investment (ROI).
This is a perfect digital marketing tactic for every business trying to work with a small budget, it is really inexpensive to maintain email marketing campaigns. The cost-benefit is the primary reason why your business should leverage the importance of email marketing.
Maximize Reach to Potential Customers
It is clear that your email campaign can reach anyone in the world considering the Internet has no borders. This is a perfect tool for businesses that have the tendency to operate globally. That large number of mobile users shouldn’t be ignored when it comes to email marketing. People using mobile devices on a daily basis continues to grow. In fact, based on statistics gathered by bank mycell 67% (8 billion) of the world’s population are mobile users.
We cannot ignore this fact; we need to find a way to better interact with mobile consumers if we want to remain competitive in the digital marketplace. Email marketing is a proven effective tactic that helps businesses reach and engage those customers who use their mobile devices. Everyone checks their phone from time to time and it’s a good opportunity for your business. For you to ensure the effectiveness of your email messages, you need to create a good email content with a responsive design.
The images or videos that you do use within your content should be small so that they can quickly and easily load and be viewed on a mobile device. While when it comes to written content try to keep the email content short and important.
The Effects Are Easily Measured
The majority of email marketing tools provide track on what happens to your email campaign after it has been sent. You are able to trace the delivery rates, click through rates and open rates. It gives you a better understanding of how people respond to your email campaign. This will help you to make an analysis of the best way to go. You should not ignore this in your email marketing because it can also measure the effectiveness of your email marketing strategy. They are a vital part of your internet marketing campaign as a whole. You will be able to see if you achieve the “optimal” numbers you aimed at for your industry and your target audience. Try to get to know your customers and provide valuable content for them.
The only way to know if your digital marketing tactic is working for your business is to measure the results. Another reason why your business needs email marketing by 2020 is that email marketing metrics are very easy to track and measure over time. This takes away the guessing game of whether it is working or not.
With the email marketing analytics, your business can see which users opened your emails, if they clicked any links or if they took the desired action. You can also notice how many people unsubscribed from your list after opening the email. This information is valuable in making an analysis of your digital marketing strategy and making adjustments.
Using the right email software, you can even perform A/B tests, which allows you to see which specific elements of your email messages provide the best results. In this case, you might test different subject lines to see which leads to higher open rates or test different offers to see which offer influences the most conversions.
Build Strong Customer Relationships
Email is the best way to quickly reach out to your customers with updates. They like the feeling that you’re thinking about them and keeping them aware of the latest happenings in your business, this is a good way to show it. We should consider that most people check their phone to see their email updates before they even get out of bed. Your business might be the first thing that customer sees before rolling out of bed to implement a plan, this can serve as a reminder. It’s a good thing for your business to keep in touch with your customers, that’s how to cultivate good relationships.
If we compare email marketing to other marketing channels available today to reach your target audience, it is the most effective channel for capturing attention, engagement and driving sales. Plus, it has proven success in building strong customer relationships. Knowing the importance of email marketing today, you can now start making a plan for implementation. If you want to learn more about a successful email marketing campaign, we can definitely help you. Contact us today, we are more than happy to.