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Over the years, technology has revolutionized our world. Technology has created astounding tools and resources, putting useful information at their fingertips. These shifts have dramatically changed the trade of a marketing manager, adding more to their plate. This led to a lesser number of qualified candidates available for executive level marketing positions. Moreover, most marketers...
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The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing...
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Most companies today have digital marketing or social marketing departments.  But with the viral and somewhat uncontrollable nature of social media, the key messages or even the brand image could be damaged by negative assertions or feedback. In short, this has meant bad publicity that companies could barely comprehend and control. Trends are like the...
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Social media has become increasingly important over the last decade. Facebook’s growth marked an important turning point in marketing. Slowly, businesses and marketers realized that social media could be used to spread their marketing messages through their fans. Over time, other social networks also became important to businesses. Social media networks like Twitter and Instagram...
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Marketing agencies use different approaches to increasing traffic to your website and improving the sale of your products and services. One of the most important changes in marketing over the last decade has been the switch to Search Engine Optimized (SEO) in digital marketing. This form of marketing optimizes your website in a way that...
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