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Are you up all night pondering how to grow your business?   The ever-changing marketing environment makes the late-night worries worse than it has to be. Not to mention the business environment’s competitiveness than it has ever been. Trying to keep pace with the rapidly changing digital marketing landscape can be difficult. But there are...
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More companies continue to grow simply because they understand their markets and customers. One of the best ways to understand your target is through the use of market segmentation. Market segmentation is simply an identification process that allows businesses to recognize the specific demands of particular customer demographics.   During the identification process of market...
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An online presence gives your business credibility. It becomes the digital face of your business. It shows people that your business exists and it also allows you to interact with customers to give them a peek at the customer service and quality of service you provide. Being online is no longer an option for your...
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The consistency of the results determines the growth and ultimate success of your company. Those results can only be achieved if your team consistently meets the desired goals and targets.   A good KPI acts like a compass: a measurement of where your business is, relative to where it has come from and where it...
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Customer acquisition cost refers to the cost incurred by an organization while convincing a customer to buy a service or a product. It is the cost of resources for the business in order to acquire a new customer. This involves research, marketing, and advertising costs. CAC (customer acquisition cost) helps organizations to determine the number...
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Digital Ads have already evolved in different shapes. As the rapid changes happen marketers came in some time that they could not prove the ROI (Return-on-Investment) of digital marketing. It is now a proven fact that investing in digital marketing generate profitable results. As a marketer, let us say you have made a decision in investing...
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If you are into real estate, competition is the name of the game. Salesmanship is everything. No matter what your definition of salesmanship is, as a real estate professional, marketing should be an extension of your skillset. And in order to get ahead of the competition, careful strategic planning is needed. There are lots of...
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Marketers often find themselves at the forefront of a company’s global expansion. The marketing team is usually responsible for carrying out market research. This research will determine where a company should expand, and it’s usually charged with creating a plan for attracting customers. A marketing campaign cannot only connect you with the right prospects, but it will...
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We live in a world influenced by technology. From phones to apps to wearable, consumers today are always tied up. As an outcome, marketing has undergone a dramatic change. To reach, interact and delight their customers, marketers need to fully understand the ways on how to achieve the desired result in a digital world. Here...
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Launching a new product is an exciting process for any company. Whether it is your first product or an addition to already existing products, the feeling of excitement and anticipation of the moment will always be the same or even more a strong one. But before launching a new product see to it to follow...
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