Service Agreement

SECTION 1: Service

THIS SERVICES AGREEMENT is entered into by the Venture and Grow Client, also referred to herein as “Client”, and Venture and Grow, LLC with a primary business address of 701 Rusk Street Houston, Texas 77002,  also referred to herein as “V&G”. Promotional Strategy Based on our above analysis, V&G will select from the following marketing tactics and strategies for Client business:

Tailored Digital Marketing Strategies:

Search Engine Optimization (SEO):

• Our team will optimize your website and related platforms to enhance visibility and drive organic traffic from search engines such as Google, Yahoo!, and Bing.
• By targeting relevant keywords and implementing best practices, we aim to increase awareness and attract potential leads interested in your products or services.

Search Engine Marketing (SEM):

• Utilizing paid online advertising, including PPC (Pay-Per-Click), we’ll manage targeted campaigns to generate immediate visibility and traffic for your website.
• Our focus is on driving short-term gains while laying the groundwork for long-term marketing strategies.

Internet Marketing:

• We’ll leverage web and email channels to advertise your brand, products, and services, driving e-commerce sales and enhancing brand presence.
• Our integrated approach may also include traditional advertising formats like radio, television, and print to maximize reach and engagement.

Word of Mouth Advertising and Review Management:

• We’ll implement strategies to incentivize past customers to leave positive reviews and refer others to your business, boosting your reputation and attracting new customers through authentic recommendations.

Point-of-Purchase (POP) Marketing:

• Through email, social media, and in-store promotions, we’ll target captive digital audiences and in-store shoppers to promote specific products or services.
• Our eye-catching displays and promotional offers will drive purchasing decisions and increase sales at the point of sale.

Public Relations (PR) and Earned Media:

• We’ll foster organic publicity through various channels, including word of mouth, social media, and traditional media outlets, to enhance brand credibility and visibility.

Storytelling and Emotional Engagement:

• Using compelling narratives, we’ll engage consumers on an emotional level, showcasing your company’s values, products, and community involvement to influence purchase intent positively.

Membership Programs and Loyalty Initiatives:

• We’ll design and implement membership programs and loyalty initiatives to foster repeat business and cultivate a loyal customer base.

Direct Mail Campaigns:

• Based on market research, we may deploy targeted direct mail campaigns to local homes, increasing both online and in-person traffic to your business.

Inbound Marketing:

• Through content marketing, social media, and SEO, we’ll draw customers to your products and services by providing valuable, relevant information tailored to their needs.

Demand Generation Marketing:

• Our targeted marketing programs will drive awareness and interest in your products and services, generating demand among your target audience.

Account-Based Marketing (ABM):

• We’ll take a strategic approach to business marketing, focusing on individual prospects or customer accounts to maximize engagement and conversion rates.

Growth Hacking and Referral Programs:

• Leveraging creative and low-cost strategies, we’ll drive product/service sales and gain exposure through viral marketing and customer referral programs.

Networking Events and Co-Branding Initiatives:

• We’ll help you establish and strengthen relationships with industry partners and customers through networking events and co-branding opportunities, enhancing brand credibility and market presence.

Retargeting/Remarketing and Social Media Marketing:

• We’ll strategically retarget visitors and engage with followers on social media platforms to increase brand visibility, drive traffic, and generate leads.

Cause Marketing and Content Strategy:

• Through cooperative efforts with non-profit organizations, we’ll promote social causes and align your brand with meaningful initiatives.
• Our content marketing strategy will focus on educating and engaging prospects with relevant content across various formats to nurture leads and drive sales growth.

Influencer Marketing:

• Collaborating with influencers in your industry or niche to promote your products or services to their engaged audience.

Interactive Marketing:

• Creating interactive experiences such as quizzes, polls, and games to engage with your audience and collect valuable data.

Video Marketing:

• Leveraging video content across platforms like YouTube, TikTok, and Instagram to tell stories, showcase products, and engage with your audience visually.

Augmented Reality (AR) Marketing:

• Integrating AR technology into marketing campaigns to provide immersive experiences and allow consumers to visualize products in real-world settings.

Chatbot Marketing:

• Implementing chatbots on websites and social media platforms to provide instant customer support, answer queries, and guide users through the sales funnel.

Voice Search Optimization:

• Optimizing content and website structure to improve visibility in voice search results, especially with the growing popularity of voice-activated assistants like Siri and Alexa.

Geofencing Marketing:

• Targeting potential customers based on their physical location using geofencing technology to deliver personalized offers and promotions.

User-Generated Content (UGC) Marketing:

• Encouraging customers to create and share content related to your brand, products, or services, which can enhance authenticity and build community.

Podcast Marketing:

• Hosting or sponsoring podcasts relevant to your industry or target audience to reach and engage with a highly targeted audience.

Programmatic Advertising:

• Using automated technology and data-driven algorithms to purchase and optimize digital advertising inventory in real-time, maximizing efficiency and targeting precision.

SECTION 1: List of Available Services and Tools

V&G will implement the above strategies using a special blend of services designed to increase brand awareness, increase in store traffic and increase online traffic to grow Client’s business and gain a consistently high return on monthly marketing investments. These services can be combined in any order to create different outcomes (such as a media kit).

SECTION 1: Available Services

Video Marketing Editing Company Commercial production Company Profile production Product/Services Highlight film production Online / Internet / Digital Marketing Social Media Mass Email / newsletters Media Planning Traffic Acquisition Digital Networking Link Building Digital Directory Management Inbound Marketing Demand Gen Marketing ABM Marketing Landing Pages Original Marketing Ideas Original Offers and Incentives Event Management SEO, Keywords Click Funnel styled pages Includes Agency Discounts Franchise Support

Written Content Website Blogging eMail Writing Publication Articles Press Releases Digital Advertising and Ad Management PPC: Google, Yahoo / Bing Remarketing & Retargeting Traditional Advertising (Radio / TV / Outdoor / Direct Mail) Monthly Marketing Reports Includes Agency Discounts Website Custom Design & Upkeep Responsive & Modern SEO: Onsite & Offsite Google analytics, webmaster tools, adwords + Agency Discounts Graphic Design Printing with Agency Discounts Royalty Free Stock Images Logo and icon design Graphic design general purposes (such as tee shirts, stickers)

Deliverables

The following services as needed (additional services beyond established need is additional cost):

Video

Leverage interviews, testimonials, demos and other storytelling styles to fit meet the needs of target audience

• Strategically examine available platforms and apps to ensure content is on the right channel
• Optimize videos for search engines
• Assist in directing video, editing video, filming, and other tasks to produce best quality videos
• Create Flash and/or video animations for demos

Written Content

Strategic, Creative, Adaptability, Communication, Leadership = results

• Assist in planning and consulting for future marketing efforts
• Weekly social media updates for up to 10 popular social media accounts (limit one account per media channel)
• Custom designed landing pages for each series rendered
• Generate SEO friendly content from contractor summations

Online / Internet / Digital Marketing

• Depending on the season and industry, utilize B2B, B2C or B2G marketing techniques
• Network, influence, engage, and sell to Client target audience
• Create a force to harness a drive to brand awareness and website traffic
• Create and schedule engaging, relevant, useful, or entertaining content target audience may share, like or make comment
• Constantly look for better ways to make the most out of campaign efforts
• Make Client business more accessible and “more human” to Client target audience
• Get the most out of the right social media channels
• Apply the best positioning of content depending on platform and channel
• Place the right piece in front of the right audience to increase Client online authority
• Networking online with other industry leaders whose influence can improve online relations
• Extracting information from management and sales team and transition needs and pain points into relevant content
• Creating and distributing offers that don’t feel intrusive or overly sales-y
• Dynamically connect Client services/products with an audience and build a tribe of followers around the brand
• Build relationships within industry networks in efforts to benefit business growth
• Decisions based on analytical data and reports
• Develop, monitor and adjust as needed; strategy for each stage of the sales funnel
• Measure and analyze click-through-rates, open rates, conversions, deliverability, engagement, trends, and anomalies
• Design and coordinate email schedules
• Develop and measure the success of email campaigns
• Design eye-catching graphics for email banners and HTML page versions of email
• Include a “text-only” versions of emails for image blocking email services
• Check for spam pitfalls and test for deliverability before launch
• Up to a 50% discount on marketing services such as blogging, models for events, and digital marketing
• Educate, nurture and convert leads into buyers on a consistent basis
• Consistent monitoring and reporting of all other marketing efforts not listed

Agency Discounts

• Client will receive V&G agency discounts on everything such as Google ads, SEO tools, etc
• Up to an 85% discount on printing such as flyers, brochures, postcards, etc
• Review of legal documents and other legal services via in-house legal staff included or upto 85% discount

Advertising and Ad Management

• Develop advertising strategy and successfully implement it across a variety of digital channels
• Negotiate best prices for advertising and terms of service for applicable ad channels
• Constantly look for better ways to make the most out of advertising efforts
• Monitor activity daily and make adjustments to assure best possible prices
• Stay up-to-date with market research techniques to place ads in right places and platforms
• Apply the most effective methods of digital advertising such as: Search, Display, Native, Mobile, Video, and Third Party
• Use Budget, ROI, CPC, PPC, CPP for metrics and other data for future advertising decision making

Website

• Constantly researching innovation and applying the latest and best in website optimization
• Apply a constant improvisation process to make website and landing pages function better
• A/B testing of features on landing pages, website, and other web assets
• Apply new findings of “cause and effect” relationship of website conversions
• Making adjustments to make sure web load time is always speedy
• Keeping up with trends and Google reports to assure higher ranking in online searches
• Create calls-to-action, landing pages, offers to increase conversions
• Test, report and make adjustments to web assets based on findings
• Using coding languages of HTML, Javascript, PHP and CSS

Graphic Design for Print

• Venture and Grow, LLC will use Adobe suite to develop creative and professional looking marketing and advertising projects

Royalty Free Stock (Images for Graphics and Footage for Video)

• In addition to original images and footage, Venture and Grow, LLC will use stock images, icons, video clips and other graphics to enhance the aesthetics of marketing projects

Marketing Reports

• Report web traffic, ranking and growth
• Each month Venture and Grow, LLC send emailed reports of marketing performance. Reporting includes:
• Cost per conversion
• Website visits, bounce rates
• Social Media posts, shares, comments, likes, new followers
• Blog posts, shares, comments, likes
• Emails sent, opened, clicked
• Landing page visits and conversions
• New leads generated
• Ads clicked, created leads, site visits and converted leads
• Campaign performance and other relevant marketing activity (Examples: reports on website, video production progress, or design updates, etc)

SECTION 3: Services and Fees

Services Agreement

• Amount of service, types of services, frequency and tools are determined by the initial marketing analysis report.

As Agreed:

• This plan includes a special blend of services designed to grow Client’s business within mixed marketing and business support 50 and up to 100 hours of service per month. See rules on overtime below:

Payment /invoicing schedule:

• The annual fee is divided into 12 equal payments due on or before the agreed due date of every month. The first payment may be prorated.

• Up to Agreed Hours of Marketing Leadership, Business support and Advertising Efforts to Grow current business, search for, discover, capture and retain new business
• Overtime hours are billed at $175 per hour and are due 15 days from the billing date. This only applies to service requests that are outside the plan.
• Rate for Advertising service: INCLUDED  (Normally 15% of ad spend)
• Sales Commissions: INCLUDED (Normally 15% of sales)
• Monthly Payment*: Paid on the first day of each month         
• One-time Start-up fee for training:  Paid at time of invoice
• Total to Start Today: One-time Start-up free + first month

*This fee includes an automatic discount of $90 per payment when Client chooses AutoPay or other digital methods of payment.

SECTION 4: Terms & Conditions

Term and Termination

Venture and Grow, LLC and Company Name Here both have the option to discontinue this Agreement at any time for any reason, without penalty or explanation.

Liabilities

Venture and Grow, LLC will run basic measures such as spell check, checking dates, and other common sense and general knowledge checks on all customer facing communications. Venture and Grow, LLC will only output “Client approved content.” Client assumes all legal liabilities for all approved content distributed to the public or interoffice communications. Some outputs such as mass emails, display ads and social media posts, Venture and Grow will send Client an email with content to approve; no reply to stop the publication equates to an approval to launch

Rights

Client retains all rights to all discoveries and all creations as it relates to Company Name Here while on billable time.

Communication

We perform virtual meetings, phone conferences, and emails to keep Company Name Here informed and up-to-date on the latest happenings with the growth of the business.

Files

All files for all projects will be available for Client download online password protected Client shared drive or Venture and Grow’s cloud server account.

Not included

All services included are listed above and are served on an as-needed basis or based on priority as instructed by the client.  Services that are not listed may still be available for an additional fee. Some examples of services that are not included are products like prints and service charges from 3rd party companies like software, shipping fees, or advertising space.

Acknowledgement and Non-Disclosure

Client acknowledges and agrees that in order for Venture and Grow, LLC to fulfill its obligations herein, Client may from time to time disclose Confidential Information to Venture and Grow, LLC, but will not share or distribute unauthorized information or content without prior expressed approval from Client.

Entire Agreement

This Agreement constitutes the entire Agreement and understanding of the parties hereto with respect to the subject matter contained herein and supersedes all prior agreements, consents and understandings relating to such subject matter. The parties agree that there is no oral or other Agreement between the parties which has not been incorporated into this Agreement. This Agreement may be modified or amended only by a duly authorized written instrument executed by the parties hereto.

Client Satisfaction, refunds and other measures to protect Client:

• Venture and Grow, LLC deliveries native files, web files and files for printing (if applicable)
• Option to quit anytime without penalty or loss of work
• Access to the Company Name Here shared cloud account
• Venture and Grow’s goal is to make sure the services meet Client unique requirements and more importantly, it is something Client will love
• If, by chance the services rendered are not working, Venture and Grow, LLC will gladly refund 100% of the last payment (not including down payment or setup fees)
• In addition, Client is entitled to all materials, artwork, video, web property, and other assets developed by Venture and Grow, LLC for Client.