Use Innovative Marketing for Customer Retention
Keep the customers/clients you’ve worked so hard to acquire
Customer retention refers to the activities and actions companies and organizations take to reduce the number of customer defections. The goal of customer retention programs is to help companies retain as many customers as possible, often through customer loyalty and brand loyalty initiatives. It is important to remember that customer retention begins with the first contact a customer has with a company and continues throughout the entire lifetime of the relationship. Although there are a number of advantages to customer retention, most companies traditionally spend more money on customer acquisition because they view it as a quick and effective way of increasing revenue.
At Venture and Grow, we teach businesses that customer retention often is faster and, on average, costs up to seven times less than customer acquisition. Selling to customers with whom you already have a relationship is often a more effective way of growing revenue because companies don’t need to attract, educate, and convert new ones.
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- Set customer expectations – We will set your customer expectations early and help you ensure you always deliver on your promises.
- Become the customers’ trusted advisor – You need to be the expert in your particular field, so that we can help you can gain customers’ trust and build customer loyalty.
- Use relationships to build trust – We build relationships with customers in a way that fosters trust. We will do this for you through shared values and fostering customer relationships.
- Take a proactive approach to customer service – We implement anticipatory service so that you can eliminate problems before they occur.
- Use social media to build relationships – We use LinkedIn, Twitter, and Facebook to connect and communicate with your customers and give them a space for sharing experiences with your company, so they can become “brand ambassadors.”
- Go the extra mile – We go above and beyond will build strong relationships with your customers for you and build long-term loyalty
- Make it personal – Our personalized messages and your service improves customer experience and is something customers are expecting and demanding. Make their experience personal to strengthen the bond with your brand.