What is the public reading about your business?
Earned Media is “Word of Mouth” Promotions
Press releases have changed a lot over the years, especially since businesses have realized the importance of online marketing. Venture and Grow’s public relations professionals often follow a standard format that they believe is efficient and increases odds of getting the publicity you need to grow your business. Our unique format help journalists separate press releases from other PR communication methods.
In recent times, we have seen the huge impact a well created and properly disseminated press release has had on the sales of new and old products and services of companies all over the world. A press release can draw attention and excitement among the target audience.
Press releases can be drafted to encompass the information for group advertising campaigns which include many businesses in the same niche. But to use a press release effectively, there are some strategies.
These are benefits our clients will gain when we handle press releases for them-
- Announcing a new product or service
- Improving brand image
- Images help drive interest
- Instant world-wide distribution
- Expanding public knowledge
- Viral possibilities
- Portability and convenience
- Search engine optimization