I’m sure you’ve heard enough about meta tags and keyword density when it comes to on-page SEO.
On-page SEO is actually the process of optimizing a single page on your website and increase your visibility and exposure in the organic. This is not to be confused with on-site SEO. On-site SEO on the other hand, is the process of optimizing a website entirely. However, these two types of optimization are not mutually exclusive.
Going back, if you’re looking for some realistic strategies that you can use on your site, then you’ll surely consider this infographic.
It’s simple but effective tips that will bring in more search engine traffic from every piece of content that you publish.
Start Title Tag with Your Keyword
A title tag is an HTML element that specifies the title of a web page. These are displayed on search engine results pages as the clickable headline for a given result and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page’s content.
Your title tag is the most important factor of on-page SEO. The closer the keyword is to the beginning of the title tag, the more weight it has with search engines. In addition, user experience research shows that people may scan as few as the first two words of a headline. That’s why it important to start your title tag with your keyword.
Add Modifiers to Your Title
Modifiers are wording that people add on to a base keyword when trying to find more relevant search results in a search engine. You can use a single modifier for more general queries or combine them to make long tail keyword phrases.
Using modifiers for SEO is very easy and a great way to compete with big businesses and large marketplaces. Many of them don’t have enough copy or repetitions in them so you can easily jump in and take the rankings from them by doing better onsite SEO. There might not be a large amount of traffic on some of them, but because they are more relevant you could get a higher conversion rate and bring in some extra sales without having to do a ton of extra work.
Leverage SEO-friendly URLs
Avoid ugly URLs and make your URL short and keyword rich. An industry study found that shorter URLs rank better in google. The shorter the better. Doing a three to five words per URL is good enough. It does not complicate things and gives users a pretty clear idea of what a particular piece of content is all about.
Dazzle with Multimedia
The use of multimedia on websites has helped the Internet evolution a lot. It makes the web pages much more interesting for everyone. And with today’s connection speeds, we can all enjoy much better-looking websites, which are also rich in media content. Engaging images, videos, and diagrams can reduce bounce rate and increase time on site. Multimedia content is what shapes the Internet as we know it.
Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform, and orientation.
Google actually started penalizing mobile unfriendly sites in 2015. And they are likely to crack down even more in this year and in the future. If you want your site to be mobile-friendly, I recommend a responsive design.
Use Outbound Links
Outbound links to related pages is a relevancy signal that helps Google figure out your page’s topic. A recent study found pages with outbound links outrank pages without outbound links. When you link out to related domains, it not only helps the search engine to understand your niche but also helps to increase the trust and quality of your site which plays a vital role in your blog’s SEO.
Use Internal Links
Internal links are links that go from one page on a domain to a different page on the same domain. They are commonly used in the main navigation. This type of links is useful. They allow users to navigate a website as well as help establish information hierarchy for the given website. Add about 2-3 internal links to every post. Sure, that will help a lot.
Often ignored, the alternative text field provides users unable to access the image description of the content of your image. Make sure image file names include your target keyword and that it is part of your image Alt Text. Accurately filling out your alt text provides another way to help users digest and understand your content.
Boost Dwell Time
If someone hits their back button immediately after landing to your page, it’s a sign of a low-quality page. That’s why you should use dwell time to size up your content’s quality. Increase your average dwell time by writing a relevant, high-quality and topic-focused content with an average length. Write the way you think your readers will deal with and will keep them reading.
If you don’t look after SEO, you will get lost among the trillions of links out there. Worst, you might be left behind the competition. SEO gives you a shot at ranking for the terms which your customers use, so you can do better business and gain more customers.
In order to succeed, you need to do everything you can to help your website rank. We can be the extra spark on your site. With our SEO services, Venture and Grow will help you outrank the competition.