Are you up all night pondering how to grow your business?
The ever-changing marketing environment makes the late-night worries worse than it has to be. Not to mention the business environment’s competitiveness than it has ever been. Trying to keep pace with the rapidly changing digital marketing landscape can be difficult. But there are certainly more ways to promote and sell than ever before. It actually seems like every year there is a new strategy or trend that businesses ‘have to follow to keep up with the competition.
Let’s take a look at the trending internet marketing strategies that are leading to amazing business growth.
Growth hacking is a relatively new field in marketing focused on growth. It started in relation to early-stage startups which need massive growth in a short time on small budgets but has since then also reached bigger corporate companies. The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible. A growth hacking team is made up of marketers, developers, engineers and product managers that specifically focus on building and engaging the user base of a business.
In growth hacking, every strategy you execute, a tool you install, and the technique you employ to gain traction is informed by your desire for growth. Often, in growth hacking, traditional processes take a back seat to results.
Chatbot marketing is a marketing automation practice that is still relatively new to the digital marketing scene. The year 2019 has been a great year for chatbot marketing. It received enough attention and should stand alone on this list of strategies.
A bot is simply a computer program that automates certain tasks. In the case of a chatbot, the task being automated is a 1:1 conversation with a person. It is a computer program that can carry on conversations with humans in a natural, fluid way.
A well-planned, utility-centric chatbot, whether it’s on a messenger app, a website, or both, can be a wellspring of lead generating customer data, not to mention providing a useful, fun way to connect with audiences!
Use Your Website/Landing Page for Lead Generation
A website is an essential business tool – and every business uses its site differently. Some use it to generate instant revenue through e-commerce sales while others use it to generate leads, phone calls or physical location visits. There is one thing that every business desires to accomplish with its website: leveraging it to create more growth.
Many sites create landing pages explaining “what they do” but forget to talk about “what will change for their customers”.
Visitors browse landing pages or websites to see what they will benefit from it. They often ask themselves, “What does this website or landing page offer to my advantage?”
Focusing on the strengths and benefits of your service offerings means generating more leads. We often talk about the value proposition. By formulating your offer in this way, you explain to visitors what difference you will make and how this will make their lives easier. Nothing is more effective than persuading them to try your offer.
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks like emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.
Marketing automation is the fabric weave of the digital marketing industry. It provides new ways for companies to grow relationships with prospects without having to dedicate the same time and effort that they once did.
However, marketing automation is a strategy in itself. When you make the decision to place your focus on automated systems, it becomes a big part of everything that you do. Marketing automation has grown rapidly in recent years and has shown no signs of slowing down this year onwards.
Marketers should keep a close eye on the landscape and adopt innovative strategies and trends where it makes sense for their business.
Standing out from competition is challenging, especially if you are just starting your business. Chances are, thousands of companies have been doing what your company does for years, and they have already figured out how to earn and maintain a customer base.
So how will you manage to appeal to their customers? The answer is simple: Show that you can deliver even better results. But communicating that message requires a level of creativity on your part.