In the first half of this year, global automobile sales recovered from a low point compared to the last year. We reiterate our forecast of a 7 to 9% increase in light car sales in 2021. Auto dealerships that wish to survive in today’s retail market must pursue aggressive expansion tactics in an increasingly competitive business.
Modern consumers are increasingly expecting a smooth and technologically connected car-buying experience. The conventional business techniques are no longer sufficient to produce actual sales and profits in the competitive environment of 2021. So here are the six best Marketing Strategies for auto dealerships in detail. Let’s get started.
Maintain a Search Engine Optimized Website
In today’s competitive and low-margin market, traditional business practices are insufficient to produce actual sales and profitability. Dealerships must change and adapt new marketing strategies to grow your auto dealership.
SEO is essential for any organization, large or small. SEO enhances your online exposure and raises your chances of appearing on the top pages of Google, Bing, and other search engines. Although Google is your first line of defense, you must be at the very top of it.
The first few listings typically receive the most hits; ensuring you’re in the top rankings is crucial to your automobile marketing success. To do this, your Google Ads campaign must be highly effective.
You don’t need the most expensive website design with all the bells and whistles. Instead, ensure that it is simple to use, loads quickly, and contains useful data concerning your address, mobile number, and other contact details.
Fill your website with blog articles regularly that include keywords connected to your brand and what potential consumers are looking for. Consider partnering with a content marketing agency. But avoid hiring low-budget writers to avoid spending time generating material that doesn’t rank.
According to recent surveys, 70% of automobile buyers start their search with search engines. Therefore, the SEO strategies must be effective for your Auto dealership growth.
Adopt Digital Retail and Improve Customer Experience
Consumers now crave digital retail, and purchasing a car is no exception. Your dealership’s experience should be reflected in your website and entire digital presence. You must have comprehensive and engaging information about your dealership online, such as a complete catalog of automobiles, services, and simple contact options. Investing in a contemporary, mobile-friendly website will be critical to fulfilling customer demand in 2021 and even beyond.
Many dealerships today do not provide a welcoming and appealing service department experience. Service professionals may lack the necessary training to deal better with customers. Processes to optimize for a pleasant client experience may not be in place.
This results in missed sales not only of parts and services but also of new automobiles. Train your service personnel to provide a fantastic client experience every time, and you’ll see how rapidly your automobile business grows.
Invest in Online Advertising
A good marketing strategy for auto dealerships still relies heavily on conventional advertising media such as radio and print. At this time, it should be apparent that focus has shifted to digital gadgets and will continue to do so.
Devote a bigger percentage of your marketing budget to new media initiatives such as social, PPC, and search engine optimization. You will discover new efficiencies and build new capabilities. It is now simpler than ever to integrate an e-commerce store into your website.
Selling components online is an efficient method to expand your geographical reach, move more inventory, and get experience with online sales in general. Vehicle dealerships must begin transitioning to internet merchants as soon as possible or risk being replaced by the oncoming threat of online car sales.
Grow Your Auto Dealership by Selling the Latest Models
Selling used cars swiftly and profitably may have a significant influence on your bottom line and create a channel for future new car sales. Selling certified pre-owned automobiles from current model years may be a lucrative niche.
Dealerships that provide a decent assortment and appealing packages for these vehicles may appeal to bargain-hunting buyers. CPO programs increase a vehicle’s value to purchasers while also providing peace of mind with advantages. Such as a factory-backed guarantee and the assurance that an expert has examined the vehicle.
Fixed operations solutions are another method to profit from the popularity of the used car industry. Maintaining connections with your used vehicle clients will rely on transparent, dependable performance on the service drive. Older vehicles may need repair and perhaps maintenance sooner than newer ones, and pleasant interactions between your service workers and purchasers might potentially lock-in loyalty for coming years.
Target the Right People with Your Automotive Campaigns
What kind of automobile company are you promoting? Who is your average client? Also, keep in mind the demands of your customers and their preference level. Marketers of premium Porsches and BMWs require a different automobile marketing approach than advertisers of used vehicles or more inexpensive brands such as Honda and Toyota.
When investing in a new automobile, potential consumers have vastly varied worries, queries, wants, and requirements. While your Mercedes consumer may be more interested in heated seats and leather inside, your Honda buyer is likely concerned with gas mileage and lifespan.
Try to satisfy them at every point and enhance your communication skills. Although you can, sell your automobiles to all of your audience. That’s why we suggest you focus on the right audience by using automotive campaigns to Grow your auto dealership.
Build a Great Team
Investing in staff training, retention, and satisfaction is important to your dealership’s development and success. Too many dealers see their staff as disposable, failing to consider the expense of employee turnover. A motivated, positive workforce is your most valuable asset in developing a long-term competitive edge for your company.
Perhaps these six auto dealership growth tactics are key beginning points for developing a strategy for development and success. As the automotive retail business evolves, you and your team must anticipate future market demands and adopt development plans to fulfill them.