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Marketing Leadership

The Strategic Importance of KPIs in Business
The consistency of the results determines the growth and ultimate success of your company. Those results can only be achieved if your team consistently meets the desired goals and targets....
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Tracking Customer Acquisition Cost
Customer acquisition cost refers to the cost incurred by an organization while convincing a customer to buy a service or a product. It is the cost of resources for the...
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Marketing Metrics: Business Growth with Data Insights
Marketing Metrics are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Providing metrics, you can easily track your performance based on your...
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In today’s digital marketing environment, social media appears to be leading the pack. Despite this, email has been found to earn more ROI at 3,800%. A factor to this success...
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Digital Ads have already evolved in different shapes. As the rapid changes happen marketers came in some time that they could not prove the ROI (Return-on-Investment) of digital marketing. It is...
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