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Marketing Leadership

Solid Customer Base
Customers are the lifeblood of any business. The value of your customer is one of the key drivers in your company’s value. The need for analyzing customer profitability and maximizing...
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More companies continue to grow simply because they understand their markets and customers. One of the best ways to understand your target is through the use of market segmentation. Market...
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Business Growth: How to Exceed Your Marketing Goals
The success of your small business relies on your efforts to grow profits using various methods. It’s important to keep in mind that every aspect of your business deserves attention. Rapid...
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How to Get Quality Leads with PPC
Your Pay-Per-Click campaign is running at a loss if it doesn’t provide you with quality, converting leads. Let’s say you have poured thousands of dollars into your PPC search campaigns...
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Building a Strong Online Presence for Small Business
An online presence gives your business credibility. It becomes the digital face of your business. It shows people that your business exists and it also allows you to interact with...
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