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Marketing Leadership

  Data is basically just pieces of information- Simple! Someone walking down a busy street and taking down notes of all they see is collecting data. It may be meaningless...
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Marketing Mix Modeling (MMM) is an analysis technique that marketers use to measure the influence of their marketing and advertising campaigns to determine how different factors contribute to their goal....
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A trained copywriter’s job is to sell your brand to a specific audience. They do this by promoting an idea or selling a product using a creative campaign. These campaigns...
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An ideal Account-Based Marketing (ABM) strategy requires some work. It’s a frequent process that takes time to perfect. Although ABM requires a long-term commitment, seeing measurable results on ROI from...
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Are you up all night pondering how to grow your business?   The ever-changing marketing environment makes the late-night worries worse than it has to be. Not to mention the...
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