When it comes to digital marketing, many companies are hesitant to put some of their budget toward online advertising. Whether they think it’s a waste of money or just aren’t sure about the returns, they will often avoid advertising online in favor of other inbound marketing strategies.
Though inbound marketing is vital to reaching, growing, and engaging your online audience, it’s important not to overlook the benefits of online ads.
Users spend 80% of their social media time on mobile devices
Whether the platform is Facebook, Twitter, Instagram, Pinterest, or LinkedIn, social media has become a large part of owning a mobile device. It’s important to learn how to effectively use social media for a advertisements on desktops and mobile devices to maximize your return. (Stat from ComScore)
4 out of 5 consumers use smartphones to shop
This should surprise no one. Mobile users are shoppers. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users. Many restaurants are doing the same thing by offering a free drink, appetizer or a coupon code to those that check in using Foursquare, Yelp or Facebook.
Mobile ads account for 63% of all digital ad revenue in 2018
Marketers and advertisers are heavily investing in mobile, which means, most likely, so is your competition. If you want to stay competitive, you need to have a mobile optimization or marketing strategy in place. (Stat from ComScore)
61% of users are unlikely to return to a website they had trouble accessing with mobile devices
40% go to a competitor’s website instead. We can’t express how important it is to optimize your website for a flawless mobile experience. Potential customers are immediately turned off when they encounter a site that’s difficult to navigate and will turn to your competitors as a result. (Stat from McKinsey & Company)
Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%
Google doesn’t just dominate search on desktop, but mobile as well. If you want to increase your mobile search traffic, optimize for Google on smaller screen sizes. That means truncated titles, meta-descriptions, and careful consideration of Google AMP. (NetMarketShare)
Apps account for 89% of mobile media time, with the other 11% spent on websites
Consumers want to consume media through an app. Provide a great experience for your persona in your app and handle your marketing on the web. (Smart Insights)
Over 50% of smartphone users grab their smartphone immediately after waking up
I’ll admit it, that includes me. Keep this in mind when scheduling your content or sending emails. If you publish/send early in the morning, people are more likely to be viewing on mobile. (ExpressPigeon, 2014)
57% of users say they won’t recommend a business with a poorly-designed mobile site
A poor mobile presence can make your organization look unprofessional and out of touch with the modern consumer. Optimize for mobile to make the right impression. (socPub)
73% of consumers don’t like pop-up ads.
Many different studies and digital marketing statistics have shown that consumers just don’t respond to pop-up ads. They are highly disruptive, which can become frustrating for consumers who are trying to concentrate on other things. What does this mean for your business? Ditch the pop-ups in favor of more effective and engaging online ad content like social media ads or native video content.
68% of businesses have begun integrating mobile marketing into their marketing strategy
There’s a reason all your competitors are jumping into mobile marketing. It’s a profitable investment that will make your business a lot of money. Don’t get left behind. (Stat from Salesforce)
Mobile advertising is expected to represent 72% of all U.S. digital ad spend this year (2019)
This statistic is a straightforward and optimistic outlook for mobile advertising. This year, we’ll be expecting $34 billion Mobile display and $28.4 billion Mobile searches. on the other hand, Google says that mobile usage per B2B worker is expected to increase from two hours a day to three by 2020, driven by millennials, Gen Z, and the increasing use of smartphones by older workers.
It’s time to go mobile! When you’re wondering if you should invest in mobile advertising, start by analyzing your own practices. How often do you use your smartphone? What impression do the ads give you? What would you improve and what would you do similarly?
Smartphones have been a game changer for modern society. According to the 2018 smartphone statistics, 61% of customers have a better opinion of brands, which offer a good mobile experience. There will be even more smartphones and mobile ads out there.
In the near future, we can expect mobile payment systems to expand worldwide as even more people start using smartphones.