We live in a world influenced by technology. From phones to apps to wearable, consumers today are always tied up. As an outcome, marketing has undergone a dramatic change. To reach, interact and delight their customers, marketers need to fully understand the ways on how to achieve the desired result in a digital world.
Here are some key skills every marketer should master to become a digital marketing icon.
Also known as inbound marketing, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Content is king. You have no doubt heard this expression ad nauseam in recent years, but that’s only because it’s true. Especially when it comes to digital marketing.
It’s no secret that Search Engine Optimization (SEO) is as important as it’s ever been, with companies always searching for ways to get ahead of their competitors. Appearing at the top of Google searches brings with it some reputation and credibility, not to mention a competitive advantage.
For content to resonate, marketers need to create an extremely impressive content. Customer feedback serves as an effective way whether your content is successful or not. Customers opinion is a good resource for improving customer experience and adjusting your actions based on their viewpoint.
Social Media Marketing
Social media has become entrenched in our everyday lives and routines. According to Social Media Today, the average person spends just under two hours on social media platforms every day. To add context to this stat, this translates to about five and a half months during a person’s lifetime!
As a result, social media is a crucial part of marketing, and present an enormous chance for digital marketers to boost their message to their audience.
Just like how making and publishing high-quality content is crucial, successful digital marketers apply the same rules when it comes to posting content on social media. If you post content that doesn’t give worth to your audience, then they won’t listen, let alone do what you ultimately want them to do.
With the emergence of the digital era, data-driven marketing has come to the leading. Digital marketers are not only increasingly depending on data to measure ROI, create more engaging content and personalize the experience, but also to improve conversion rates.
According to Econsultancy, the two most popular methods for Digital Marketers to improve conversion rates are derived from data. These are customer journey analysis (63 percent) and A/B testing (60 percent). Plus, three in four Digital Marketers (75 percent) tend to lean on Analytics to get ideas for different things they can test to further improve conversion.
According Statista, there are 2.71 billion smartphone users in the world today (2019). Rationalizing it means almost every third person worldwide owns a smartphone. US actually ranked third on the top 50 global markets for smartphones forecasted in 2015-2020. With an estimated total population of 328.8 million, 235.2 million (71.5%) uses smartphones. So, needless to say, the mobile experience is really crucial. It can’t be considered an afterthought by any means, and people’s shift towards mobile can only continue to grow.
Because of this, Digital Marketers tend to adapt and think ‘mobile-first’ in everything they do. Modifying the mobile website experience or launching a mobile app are both definitely important. But first, Digital Marketers need to know their mobile users inside and out to truly understand how to cater to them.
Customer Experience (CX) Marketing
Consumer experience (CX), also called customer experience, is the perception a patron has after engaging with a company, brand, product or service. Customer experience is the new marketing
The efficacy of your shopping cart, the thoughtfulness of your support agents, the word-of-mouth about your brand – each of these items play into the Customer Experience. Every customer interaction should be seen as a reflection of your brand, and successful Digital Marketers will make sure that their brand is reflected in a good light at all times.
These Digital Marketing Strategies will help you rethink the customers journey to build positive and relevant experiences across all channels and touch points. At the same time, create both value and competitive advantages for your company. Nevertheless, will help you be a digital marketing superstar. With new trends, there are enough ways for your business and satisfying your customers. Talk to us regarding your Digital Marketing needs. You can also check Venture and Grow for our free demo. We will help you seize online growth opportunities for your business.