Web design is an art form. Unfortunately, many business owners treat their websites as a necessary evil and put minimal effort into the web design process.
A professional website is a requirement for gaining new customers, establishing credibility and fostering client relationships.
There’s no better time to take a look at your web strategy that right now—in an effort to uncover some of the most common web design mistakes to avoid.
Common Mistakes in Web Design
We’re here to help you understand that your website deserves a greater investment of your time and energy to ensure it delivers the user experience your customers need.
We’ll cover five major issues that will help you bring in more business with quick and easy fixes.
Your Website Takes More Than Three Seconds to Load
Today, users have no patience for websites with poor load speeds or inadequate performance. Slow speeds kill conversions. According to Google’s latest research, the time it takes to load the average mobile landing page is 22 seconds. However, research also indicates 53% of people will leave a mobile page if it takes longer than 3 seconds to load.
Needless to say, the average mobile page is not meeting users’ expectations. This is true websites in all industries. People want to read an article as soon as it’s clicked on. Shoppers will abandon their cart on an e-commerce site if the website is too slow. Customers expect to be able to quickly pay bills on banking sites. Vacationers want immediate results when looking for reviews — and so on.
Google says 30% of the pages it analyzed could save over 250KB simply by compressing images and text. Google recommends running your site through the Test My Site tool, which analyzes both mobile-friendliness and mobile page speed, then compare it against the latest benchmarks.
Poor Website Navigation
The worst websites are those that do absolutely nothing to take the overall user experience of a site visitor into account.
This is just as important with the look and design of your website as it is when it comes to more technical aspects like site loading speed and mobile-friendliness.
Your goal is to make it as easy as possible for your website visitors to find what they need as quickly as possible.
This means that you should always take the time to clearly organize your menu options, categorize your blog posts, and make sure that you work to choose a hosting platform that can handle the amount of traffic that your website gets.
Your website button designs should be large enough for users using smartphones or tablets to click easily. You should also always include a search bar so that users can connect to relevant internal pages faster than ever.
Music and Videos That Play Automatically
When people visit your site, they don’t want to hear a soundtrack; they want a clean and simple website experience. Don’t overwhelm your customers!
Nobody wants their audio and video loading automatically. It may even scare some who are researching for something, open 30 tabs and all of a sudden audio starts blaring from one of the tabs. Once they trace your tab, many will quickly close it, never to return again.
Visitors want to choose when and where they can play audio and video.
Not Being Mobile Friendly
There’s a way of building your website that allows it to be fluid and fit your content to any device.
A responsive web design will present information in a readable way immediately, removing the need to pinch and zoom to see information clearly.
In early 2015, Google changed its search algorithm. This change encouraged users to make sure their website was responsive. Over time, it’s suspected that Google will start to decrease the rankings of websites that have not confirmed, whilst increasing the rankings of those that have.
If you have a website and want to check or verify if it is mobile friendly, you can use Google’s “Mobile Friendly Test”.
Sites that are not mobile friendly chase away a chunk of their traffic.
No Visible Contact Details
One prime example of how not to design a website is to make your contact information difficult to find. How do you expect your customers to get into contact with you if they’re struggling to find your contact page? If your “Contact Us” page isn’t one click away, then you have a design flaw that needs to be fixed.
When it comes to creating a design that drives a lot of traffic and creates a lot of revenue, most businesses struggle. They make simple and very common mistakes.
Creating an attractive website is important, but it’s also important to create a website that makes you money.
You can dramatically increase the amount of traffic, leads, and sales you get from your website.
Just create a site that’s focused on your website customers.
When you get to know your audience, and you focus on the things they want, building a profitable website is easy.
But it starts with your visitors. Figure out what they want, when and how they want it, then give it to them.
We can guide you through these. Make a good impression by working with Venture and Grow because we do believe that your website serves as the online face of your business. We will value yours like how we value ours.