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Social Media
Most companies today have digital marketing or social marketing departments.  But with the viral and somewhat uncontrollable nature of social media, the key messages or even the brand image could be damaged by negative assertions or feedback. In short, this has meant bad publicity that companies could barely comprehend and control. Trends are like the...
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Social media has become increasingly important over the last decade. Facebook’s growth marked an important turning point in marketing. Slowly, businesses and marketers realized that social media could be used to spread their marketing messages through their fans. Over time, other social networks also became important to businesses. Social media networks like Twitter and Instagram...
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