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A trained copywriter’s job is to sell your brand to a specific audience. They do this by promoting an idea or selling a product using a creative campaign. These campaigns are either ads on busy streets, TV commercials, direct email marketing, newspapers, etc. while a content writer, on the other hand, works basically on the...
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Off-page SEO will help make your website favored and admired on the internet, so you can get more exposure. With the on-page techniques, we can get visibility in search engines. But only off-page SEO techniques will help your website be in a better position in Search Engine Results Pages. Take a look at the list of these best...
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I’m sure you’ve heard enough about meta tags and keyword density when it comes to on-page SEO. On-page SEO is actually the process of optimizing a single page on your website and increase your visibility and exposure in the organic. This is not to be confused with on-site SEO. On-site SEO on the other hand,...
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The goal of search engine optimization is to have the search engine spiders not only find your site and pages but also specifically rank the page relevance so that it appears at the top of the search engine results. The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing...
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Marketing agencies use different approaches to increasing traffic to your website and improving the sale of your products and services. One of the most important changes in marketing over the last decade has been the switch to Search Engine Optimized (SEO) in digital marketing. This form of marketing optimizes your website in a way that...
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