As with all other businesses in this day and age, law firms face serious competition from peer firms. Gone are the days when people met with an immediate need for legal services would all rush and compete for the time of a few qualified attorneys or law firms. It is now the attorneys and law...Read More
Researching the target audience for your existing business or one you are about to launch will be the difference between its success or failure. It will chart and define the manner of interaction with your target audience and market through the lifetime of your business. There are popular research tools available online that can help...Read More
Data is basically just pieces of information- Simple! Someone walking down a busy street and taking down notes of all they see is collecting data. It may be meaningless or irrelevant but it still qualifies to be data. Now to what is important, A marketer is not interested in irrelevant information. A marketer’s interest is...Read More
Your Pay-Per-Click campaign is running at a loss if it doesn’t provide you with quality, converting leads. Let’s say you have poured thousands of dollars into your PPC search campaigns and managed to generate a substantial number of leads. You are already rocking on conversion rates at the same time your cost per lead is...Read More
If you are trying to reach your target audience using ads, try to consider spending your money in the right place. Somewhere with over 246 million unique visitors, 3.5 billion daily interactions and an estimated 700% return on investment. Google has an expansive reach and the chances to be seen by your target customer is...Read More
Google Ads is one of the most advanced advertising platforms. It allows big and small businesses to have their products and services advertised in front of potential customers in a matter of hours. This platform has numerous targeting options and settings that cater to different types of businesses. Having countless options and setting can...Read More
“Google Ads” formally, “Google Adwords”, is Google’s system of advertising online by creating ads and using keywords to reach different audiences. This method of advertisement relies on your choice of keywords. The keywords you choose will impact who sees your ads. When people use search strings that include your keywords, your advertisement may appear in...Read More
