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Digital Marketing
The Strategic Importance of KPIs in Business
The consistency of the results determines the growth and ultimate success of your company. Those results can only be achieved if your team consistently meets the desired goals and targets.   A good KPI acts like a compass: a measurement of where your business is, relative to where it has come from and where it...
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Tracking Customer Acquisition Cost
Customer acquisition cost refers to the cost incurred by an organization while convincing a customer to buy a service or a product. It is the cost of resources for the business in order to acquire a new customer. This involves research, marketing, and advertising costs. CAC (customer acquisition cost) helps organizations to determine the number...
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Marketing Metrics: Business Growth with Data Insights
Marketing Metrics are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Providing metrics, you can easily track your performance based on your marketing goals. It is, also, a key indicator of how well your marketing efforts for your product or service are delivering. We can clearly define...
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Digital Ads have already evolved in different shapes. As the rapid changes happen marketers came in some time that they could not prove the ROI (Return-on-Investment) of digital marketing. It is now a proven fact that investing in digital marketing generate profitable results. As a marketer, let us say you have made a decision in investing...
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If you are into real estate, competition is the name of the game. Salesmanship is everything. No matter what your definition of salesmanship is, as a real estate professional, marketing should be an extension of your skillset. And in order to get ahead of the competition, careful strategic planning is needed. There are lots of...
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Marketers often find themselves at the forefront of a company’s global expansion. The marketing team is usually responsible for carrying out market research. This research will determine where a company should expand, and it’s usually charged with creating a plan for attracting customers. A marketing campaign cannot only connect you with the right prospects, but it will...
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One of the reasons why people want to run their own business is because having your own business means having the ability to make your own rules. But, it’s not as simple as making rules. Entrepreneurs and business owners usually seem to be on a roller coaster ride. While thriving on profit-making opportunities, business owners...
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We live in a world influenced by technology. From phones to apps to wearable, consumers today are always tied up. As an outcome, marketing has undergone a dramatic change. To reach, interact and delight their customers, marketers need to fully understand the ways on how to achieve the desired result in a digital world. Here...
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Launching a new product is an exciting process for any company. Whether it is your first product or an addition to already existing products, the feeling of excitement and anticipation of the moment will always be the same or even more a strong one. But before launching a new product see to it to follow...
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How to Write About Technology Effectively
Technology has become so helpful to our lives in so many ways. Technology is convenient and efficient. It aids us to live life more conveniently by allowing us to do more in less effort. It has appeared as a subject recently and achieved its recognition. They say all should be familiarized with Technology as it is...
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