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Digital Marketing
Marketing Mix Modeling (MMM) is an analysis technique that marketers use to measure the influence of their marketing and advertising campaigns to determine how different factors contribute to their goal. Conversion is one of the very important tools for guiding budget decisions and measuring the impact of your marketing to find out what’s working across...
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An ideal Account-Based Marketing (ABM) strategy requires some work. It’s a frequent process that takes time to perfect. Although ABM requires a long-term commitment, seeing measurable results on ROI from your program doesn’t.  There are a few crucial KPIs and metrics that help to check if you are making progress. This article will help you understand...
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Are you up all night pondering how to grow your business?   The ever-changing marketing environment makes the late-night worries worse than it has to be. Not to mention the business environment’s competitiveness than it has ever been. Trying to keep pace with the rapidly changing digital marketing landscape can be difficult. But there are...
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More companies continue to grow simply because they understand their markets and customers. One of the best ways to understand your target is through the use of market segmentation. Market segmentation is simply an identification process that allows businesses to recognize the specific demands of particular customer demographics.   During the identification process of market...
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The success of your small business relies on your efforts to grow profits using various methods. It’s important to keep in mind that every aspect of your business deserves attention. Rapid growth doesn’t happen overnight, it requires several steps you must take to keep your business moving forward. However, when you start gaining benefits of your...
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An online presence gives your business credibility. It becomes the digital face of your business. It shows people that your business exists and it also allows you to interact with customers to give them a peek at the customer service and quality of service you provide. Being online is no longer an option for your...
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The consistency of the results determines the growth and ultimate success of your company. Those results can only be achieved if your team consistently meets the desired goals and targets.   A good KPI acts like a compass: a measurement of where your business is, relative to where it has come from and where it...
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Customer acquisition cost refers to the cost incurred by an organization while convincing a customer to buy a service or a product. It is the cost of resources for the business in order to acquire a new customer. This involves research, marketing, and advertising costs. CAC (customer acquisition cost) helps organizations to determine the number...
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Marketing Metrics are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Providing metrics, you can easily track your performance based on your marketing goals. It is, also, a key indicator of how well your marketing efforts for your product or service are delivering. We can clearly define...
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Digital Ads have already evolved in different shapes. As the rapid changes happen marketers came in some time that they could not prove the ROI (Return-on-Investment) of digital marketing. It is now a proven fact that investing in digital marketing generate profitable results. As a marketer, let us say you have made a decision in investing...
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