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Ann Eay
Are you up all night pondering how to grow your business?   The ever-changing marketing environment makes the late-night worries worse than it has to be. Not to mention the business environment’s competitiveness than it has ever been. Trying to keep pace with the rapidly changing digital marketing landscape can be difficult. But there are...
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Customers are the lifeblood of any business. The value of your customer is one of the key drivers in your company’s value. The need for analyzing customer profitability and maximizing a customer’s lifetime value is extremely important and essential to any business. That’s why it’s important to keep generating leads and retaining your existing customers....
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More companies continue to grow simply because they understand their markets and customers. One of the best ways to understand your target is through the use of market segmentation. Market segmentation is simply an identification process that allows businesses to recognize the specific demands of particular customer demographics.   During the identification process of market...
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The success of your small business relies on your efforts to grow profits using various methods. It’s important to keep in mind that every aspect of your business deserves attention. Rapid growth doesn’t happen overnight, it requires several steps you must take to keep your business moving forward. However, when you start gaining benefits of your...
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Your Pay-Per-Click campaign is running at a loss if it doesn’t provide you with quality, converting leads. Let’s say you have poured thousands of dollars into your PPC search campaigns and managed to generate a substantial number of leads. You are already rocking on conversion rates at the same time your cost per lead is...
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An online presence gives your business credibility. It becomes the digital face of your business. It shows people that your business exists and it also allows you to interact with customers to give them a peek at the customer service and quality of service you provide. Being online is no longer an option for your...
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The consistency of the results determines the growth and ultimate success of your company. Those results can only be achieved if your team consistently meets the desired goals and targets.   A good KPI acts like a compass: a measurement of where your business is, relative to where it has come from and where it...
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Customer acquisition cost refers to the cost incurred by an organization while convincing a customer to buy a service or a product. It is the cost of resources for the business in order to acquire a new customer. This involves research, marketing, and advertising costs. CAC (customer acquisition cost) helps organizations to determine the number...
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Marketing Metrics are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Providing metrics, you can easily track your performance based on your marketing goals. It is, also, a key indicator of how well your marketing efforts for your product or service are delivering. We can clearly define...
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In today’s digital marketing environment, social media appears to be leading the pack. Despite this, email has been found to earn more ROI at 3,800%. A factor to this success is its broad number of users. It is moreover expected that the number of email users will be at 4.3 billion by the year 2022....
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