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3 Reasons Graphic Design Matters More Than You Think

For anyone trying to establish their presence and authority online, it’s important to have a user-friendly website. But how that website is laid out is a vital consideration. Approximately 60.8% of marketers agree that visuals can make all the difference in creating a successful marketing campaign. This is why it is vital to consider graphic design services, in addition to hiring a web designer or investing in SEO services. Without good graphics, you could find your website and your business in a slump that could be hard to get out of. Let’s explore how graphic designers can take your business to the next level.

Search Rankings

When your website has poor graphic design elements or an unimpressive website layout, your search rankings could take a hit. This means that your site will appear later when a user conducts a search, meaning that potential website visitors will choose another site before they scroll down to yours. Many internet users are not looking for a specific site; they are looking for one that matches their search. While graphics might sound like an afterthought, the reality is that your web site’s appearance matters. High-quality images will attract more visitors, which will have positive effects on where you appear in search results. Choosing an experienced graphic design company with good reviews and good customer service can help your website gain better visibility online.

Mobile Users

With poor graphic design, you could be pushing more clients away than you realize. Mobile friendly websites are no longer a luxury. Instead, they are a necessity. If your site is not user-friendly, then you are losing out on numerous visitors. In today’s fast-paced world, web users want to pull your information up on their phone and be able to see what you have to offer. In the event that a mobile user cannot access your site, they will back out and most likely choose another site on the search page that offers mobile access. This means you’ve not only lost a potential customer, but a possible referral source as well.

Industry Leadership

Many times, businesses aim to look like the leader in their particular field. A bad website design or poor graphic design can cause all efforts to fail miserably. Visitors and potential customers want to know that they can trust you with their money and their services. If they feel as though they can’t, then they will not want to work with you. A website with subpar graphic design will not allow you to establish your business as a leader, leading to hesitation when it comes to new customers. They won’t be eager trust you with their money — which means your customer base and your overall reputation may be in jeopardy.

It’s not hard to see the significant impact that graphic design can have on your website. If you are truly looking to build sales and increase traffic, then investing in an experienced web design company with graphic design expertise will produce the results that you want. Ask to see previous work they have done to see that they can provide what you need and want. Do your due diligence and research effectively to ensure your website is efficient when others research your business.

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